The race to holiday revenue is on—and SAP Emarsys has you covered with 21 data-backed marketing trends you need to know to outpace the competition this Black Friday and Cyber Monday. In this bold new guide, we unpack the creative tactics and customer psychology behind the most impactful BFCM strategies, including:

  • 🎁 Supercharged Advent Calendars that drive daily dopamine
  • 📲 Agentic Cross-Channel Nudges that hit at the right time
  • 🤖 AI-Powered Gift Matching that boosts personalization
  • 🌎 Escapism Campaigns that immerse and convert
  • 📦 Post-Holiday Loyalty Rituals that turn gifters into loyalists